196 Seltzer
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Head In The Clouds Festival 2025
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196 Seltzer - Head In The Clouds Festival 2025 -

CLIENT
196 Seltzer & Suntory Global Spirits
AGENCY
Noun Agency
THE CHALLENGE
Build an entire store to showcase the new award winning -196 Seltzer by Suntory Global Spirits. Do it in the style of the iconic Japanese convenience store, or “Konbini”. Deliver and install it at the Head In The Clouds Festival in Pasadena, CA. Wait… Also add a hidden karaoke booth with cameras hidden inside so the people outside can watch the mayhem on the screens.
This booth was decked out with cameras and screens, a karaoke booth, and plenty of storage space in the form of custom built shelving and boxes to fit all of the swag and product needed to create this unique and unforgettable experience. There was also a cashier’s booth, and everything was wrapped in custom vinyl. The signs we made for this konbini had so many details; only possible with our state-of-the-art CNC design and machining.
Crushed.
TECHNICAL DESIGN & ENGINEERING
CNC Design & Machining
Custom Vinyl Print & Wrap
Modular Design
3D Print Design
Electrical Design & Engineering