Coachella 2026: See Inside the Brand Activations Everyone Was Talking About
The First Latina Headliner in History.
From immersive festival installations to off-site influencer houses, brands like Pinterest, Barbie, Aperol, and Coca-Cola showed up across the desert with experiences designed to drive engagement and content.
Karol G. Coachella 2026
Make Room for Growth
It All Begins Here
A two-day, citywide sprint across Los Angeles led 210 guests straight to the secret reveal of Adidas' Hyperboost Edge.
Adidas Hyperboost Los Angeles