CLIENT

Nike

AGENCY

Plastic Sunshine

THE CHALLENGE

San Francisco, CA. All Star Weekend, 2024 was happening and the Nike store requested a huge makeover. They opened their vaults and broke out some of their rarest shoes from the collection. Some of the biggest names in the NBA would be passing through for some rare appearances and interviews. Our job was to make it all look good.

We set out to create a game lounge with five video game stations and two NBA JAM arcade games surrounded by NBA history. Rare kicks were housed in our custom built jewel cases fitted with mood lighting to match the feel of the black carpet and walls we installed. Signs printed on SEG and stretched over custom frames. We built and hung custom lit boxes to showcase the official All-Star jerseys for the tournament. We also framed out all of the posters from our childhood, and lit up the NBA JAM arcade room. The only other light in the place was a gigantic custom Nike disc chandelier we built and hung over the sofas facing the main screen where the raw NBA competitions took place.

They said Just Do It. So we did.

TECHNICAL DESIGN & ENGINEERING

• Electrical Plan & Design

• Carpentry

• Light Tube Design

• SEG Printing

• 3D Printing Design