CLIENT

Marriott Bonvoy

AGENCY

RedPeg Marketing

THE CHALLENGE

Beyoncé and her posse were passing through town and it was our job to fortify the experience. We took over the W Hotel in Brentwood, and Hotel Per La in Downtown Los Angeles. Fans from far and wide descended upon the city via a Marriot BonVoy contest (the tour partner) to make lasting memories. To welcome them, we built 2 different unforgettable photo-op experiences; one for each hotel.

Hotel Per La showcased a beautifully shaped and painted foam Cadillac adorned with a Texas Longhorn hood ornament. This fully hand carved foam model car came equipped with a custom fiberglass windshield. After painstaking prep, the smooth fine paint finish created a surreal finish that even made the grill look like it was made of metal. We placed neon signs and black road cases decked out in metal binding locks and tour print throughout the hotel draping the interior with the Cowboy Carter Tour theme.

The W hotel in Brentwood, CA recieved a photo-op wall covered in black cowboy hats. There was just one problem. How do you keep the photo op from slowly parting itself out as souvenirs. We developed a hat locking and mounting system ensuring the safety and integrity of every single hat. None were lost as the crowds passed through, capturing the experience and posting to their hearts’ “content”. Pun intended.

TECHNICAL DESIGN & ENGINEERING

• Foam Sculpting

• Fiberglass Shaping

• CNC Design & Cutting

• 3D Print Design

• Neon Light Design & Installation